The sausage company tries to fix the internet

#KeepTheInternetJuicy officially launches on National Positive Media Day, June 22and will continue during World Kindness Day November 13. This new initiative also starts with a new video, published today, with the world star of basketball, Giannis Antetokounmpo, actor. Brian Baumgartnercomedian/actor Lil Rel Howeryand actor Tia Mowrywhich you can view here.

#KeepTheInternetJuicy is backed by data found through Johnsonville’s National Temperature Check, a national survey conducted by The Harris Poll that aims to discover topics Americans agree on. An overwhelming data point showed that a large majority (89%) of American adults wish social media was less negative. During a particularly divisive year, social media seems to be trending toward prioritizing content that will garner the most outrage and reaction. But 92% of Americans also agree that seeing people do positive things for each other makes them want to do positive things for someone else, and #KeepTheInternetJuicy will aim to help start that moment online.

“A large majority of Americans want social media to be more positive. Sure, some of the negativity and conflict we see in our feeds deserves our attention because it’s important, but Americans seem to agree that the content we’re fed can make the world feels more negative than it really is”, he said Jamie SchmelzerSenior Marketing Director, Johnsonville. “#KeepTheInternetJuicy is about giving stories of human kindness their rightful share of the internet spotlight because they inspire more human kindness. We’ll use some ad money to help, but obviously a sausage company can’t fix the internet alone. We’re asking for a lot of help.”

With #KeepTheInternetJuicy, Johnsonville will partner with celebrities, influencers and other brands to seek out and amplify positive content to ensure it gets its fair share of our news feeds and invites social media users to join in on the action using the hashtag #KeepTheInternetJuicy. The effort also started with a full page New York Times IN June 21. Johnsonville has secured partnerships with social media profiles and personalities such as The Good News Movement and Jimmy Darts. Both are helping to spread #KeepTheInternetJuicy positivity across the internet. Outdoor fire pit and torch manufacturer TIKI Brands will also promote content from their social media channels, with additional brand partners to be announced later. Johnsonville is also partnering with the Summerfest Music Festival at Milwaukee, Wis. to reward those who are “Keeping It Juicy” in real life.

Johnsonville has revealed new data from the second edition of the National Temperature Check conducted by The Harris Poll, with key findings including:

There’s a lot of negativity on social media — Americans admit they’d like to See less hers

  • Negative acts continue to permeate social media more and more and gain clicks. But Americans are more inclined toward kindness than our news sources would lead us to believe.
  • Things Americans would like to see less of? 88% agree that fighting fans spoil the fun at sporting events.
  • 86% do not think that parents who fight at youth sporting events set a good example for children.
  • 89% disagreed that it doesn’t bother them when people yell at restaurant staff.
  • 81% of Americans disagreed that trolling people online is a good use of time, and 92% agreed that it is wrong to purposely make people angry for fun.

Positivity and good deeds are contagious

  • The survey also found that positivity is contagious – Americans are inspired by good deeds and kindness. An overwhelming majority of Americans (95%) agree on the importance of being kind in person and online, with 88% of Americans feeling better about the world when they encounter positive news or events online.
  • 93% of Americans agree that people who help others in times of crisis inspire them and *92% of Americans say that seeing people do good things for each other makes them want to do good things for someone else .
  • Doing something good for someone else not only makes you feel good, but also makes others feel good. 93% of Americans agree that strangers being unexpectedly kind makes their day* – this is what Johnsonville would call “Keeping It Juicy” behavior.

#KeepTheInternetJuicy is part of Johnsonville’s recently launched national campaign “Keep It Juicy“, which aims to remind Americans that despite divisive times, it’s important to take a break, cool down, keep it together and keep it hydrated.

To join the movement, Johnsonville is encouraging Americans to join them in helping spread more positive content online by #KeepTheInternetJuicy. People can keep up with the campaign by following Johnsonville on Instagram, @Johnsonvilleor visiting www.keeptheinternetjuicy.com.

Johnsonville Res National Temperature ControlResearch methodology:

The research was conducted online at United States by The Harris Poll on behalf of Johnsonville. The second edition was among 2,085 US adults aged 18+ and was conducted May 21to 23, 2024. The first edition was among 2,060 US adults aged 18+ and was conducted February 29through March 4, 2024.

Data are weighted where necessary by age, sex, race/ethnicity, region, education, marital status, family size and family income to bring them into line with their actual proportions in the population.

Respondents for this survey were selected from those who have agreed to participate in The Harris Poll surveys. Sampling accuracy of online Harris polls is measured using a Bayesian confidence interval. For this study, the sample data are accurate to within ± 2.5 percentage points using a 95% confidence level. This credible interval will be wider among subgroups of the survey population of interest.

All surveys and sample surveys, whether using probability sampling or not, are subject to multiple other sources of error that are often impossible to quantify or estimate, including but not limited to coverage error. , error associated with non-response, error associated with question wording and response options, and weighting and post-survey adjustments.

About Johnsonville, LLC
WisconsinJohnsonville-based Johnsonville is the brand’s no. 1 national sausage company, selling and serving more than 80 different types of sausages in over 40 countries and in more than 75 professional, semi-professional and collegiate sports stadiums in the US. Founded in 1945, Johnsonville remains a family-owned and operated sausage company that employs and develops approximately 3,500 members worldwide.

SOURCE Johnsonville


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